ASAE’s The Classic (2017)
When ASAE (American Society of Association Executives) brought their annual conference to Toronto in 2017, Destination Toronto’s Business Events team was tasked with executing their opening party: The Classic. With around 2,000 delegates in attendance, we wanted to create an experience that represented Toronto’s multicultural diversity in an unforgettable way.
The Classic was festival-themed, and inspired by Toronto’s own events, attractions and culture.