CULINARY | CACTUS CLUB CAFE

SEASONAL CAMPAIGNS

Cactus Beach Club
The ask: To develop a summer campaign that boosts the attendance of Summer Sessions, dine-in reservations & hypes up new menu items.
Solution: Cactus Beach Club transports guests to the seaside coasts of Italy. In partnership with Aperol, this summer campaign positions Cactus as a breezy, bright & beachy summer getaway reminiscent of Italian beach clubs (aka lidos)—only a reservation away.

**Organic infeed caption:** Orange sips. Summer bliss.

**IG teaser caption:** Bright & bubbly days are near.

**Summer Sessions launch:** New summer mantra: Sunkissed & Spritzed. Summer Sessions are here with all day Aperol drink deals, every Sunday and Monday.

**IG launch caption: ✨**NEW✨ Meet the drink of summer: Fraperol Spritz. Best enjoyed on a sun-drenched Cactus patio.

Cactus Wonderland
The ask: To develop a holiday campaign that drives gift card and dine in sales, and extends to new dishes and cocktails.
Solution: Cactus Wonderland allows diners to feel like kids again during the holidays by indulging in the sights, sounds and tastes of the season. This translates as a full-sensory experience to gift themselves and others. Cactus Wonderland embodies a fun, colourful, delicious and excessive holiday escape.

**Organic Infeed Caption:** ✨GIVEAWAY: DAY 1✨ In the spirit of giving, we’re spreading cheer with 4 Days of Cactus Giveaways. It’s hosting season and no one does hospitality better than Italians—so we’re kicking it off with Italian staples and must-haves for any great gathering. You could WIN a pasta maker, Aperol Spritz glasses, two bottles of Aperol, two bottles of Prosecco and a $250 Cactus gift card.

**Organic Infeed Caption:** ✨GIVEAWAY: DAY 3✨Two more days left of 4 Days of Cactus Giveaways. If you’re itching for a change of scenery and want to spread your wings, you’re in luck because we’re giving away a $500 voucher from Flight Centre and a $250 Cactus gift card. Start manifesting your next vacay and it might just be yours.

**Organic Infeed Caption:** ✨GIVEAWAY: DAY 2✨Day two of 4 Days of Cactus Giveaways, LET’S GO! For this one, we thought we’d wine, dine and entertain you. A night on the town wouldn’t be complete without your Cactus faves so we’re giving away one $500 Cactus gift card, plus a $250 Ticketmaster gift card to make your evening truly memorable. If you win, who’s gonna be your date? Tag them!

**Organic Infeed Caption:** ✨GIVEAWAY: DAY 4✨ *Drumroll* This is it, the final day of 4 Days of Cactus Giveaways. We saved the best for last: Cactus for a whole year. We’re giving one lucky winner $200 a month in Cactus gift cards. Whether it’s enjoying go-to favourites or trying new items, a delicious year is in the cards for one lucky winner.

**eBlast SL:** Delicious holiday surprises inside 🎁
**Preview:** Our menu just got more tempting

MENU LAUNCH CAMPAIGNS

Rigatoni Bolognese

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**Launch Reel Caption:** ✨NEW✨
Permission to indulge in fresh pasta topped with slow-cooked ragù and finished with crispy rosemary needles, fennel chilli crumb and truffled pecorino cheese.

**Organic Infeed Caption:** Born from tradition, elevated to perfection. Our Rigatoni Bolognese is a delicious balance of humble flavours and premium ingredients

Frozen Brazilian