traveL | DESTINATION TORONTO

COVID RECOVERY
Challenge: To pivot Destination Toronto’s messaging across all channels, in response to COVID-19.
Solution: Hyper-targeting locals by spotlighting Toronto’s accessible hospitality offerings, while remaining relevant (digital experiences) for our international audiences.

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LET YOURSELF IN (2019)
Challenge: To set Toronto apart from other multicultural, cosmopolitan cities by highlighting its innovative and unique advantages.
Solution: Destination Toronto challenges travellers to follow their curiosity and open up to new tastes, sights, sounds and opportunities.

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#OPENYOURCURIOSTY
Transit ads across New York City, in partnership with Air Canada, promoting added flights between NY and TO.

Check out the Destination Toronto events I worked on.