THE IMAGINARIUM (2019)
For the 2019 PCMA Convening Leaders conference in Pittsburgh, Destination Toronto wanted delegates to REIMAGINE their corporate events, specifically in Toronto. This one day pop-up took place just outside of PCMA and ONLY select attendees were granted access. The goal was to entice invitees to book Toronto for their next corporate meeting.
Leading up to Imaginarium, our team created an email campaign of teasers and evites that didn’t reveal much, keeping the event itself a surprise. Incorporating Destination Toronto’s Let Yourself In campaign, the Imaginarium featured eclectic experiences reflective of Toronto’s colourful personality. With interactive photo-opps, aura readers, magicians, quirky swag and more, we wanted Toronto to set itself apart from competing destinations.
